IDENTITY.
IDEAS.
IMPACT.

Building brands, platforms, and ideas
I actually believe in.

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M.L. Burwell
M.L. Burwell Dad · Dreamer · Creator

The Person Behind the Brand

Creating with intention

I spent eleven fascinating years in Stuttgart, Germany, training professionals in business English at companies like BMW, Porsche, Hugo Boss, Siemens, Deutsche Telekom, Deutsche Bank, and other German powerhouses. I also lectured in Business Communication at ESB Business School, Reutlingen University.

That experience taught me two things: great communication training is genuinely transformational, and the tools supporting it are long overdue for an upgrade.

Now back in the States and based in Austin, Texas, I lead marketing and patient recruitment strategy at FutureSearch Trials for our Austin and Dallas sites. Wherever the work has taken me, the same principle applies — clear, relevant, well-crafted communication is the lever that makes everything else work.

And ZOMAR is where I build the rest!

Different Work. Same Standard

140 pt 100 pt W:2pt W:2pt

Branding & Design

Identity work for emerging and growing brands worth believing in. Visual systems, creative direction, and the kind of design that makes people stop and pay attention.

Brand Identity Visual Systems Creative Direction Motion
200 w

Education & Platforms

Built from eleven years inside corporate training rooms across Germany. Now building the tools I wish I'd had — starting with Business English Blueprint and LessonGo!

Curriculum eLearning Platform Dev Business English
REC

Content & Media

Communication strategy, written and visual content, as well as a podcast coming soon on AI, modern marketing, and consumer psychology.

Content Strategy Copywriting Podcast Video

What I'm Building Right Now

Business English Blueprint
01 Education · Platform

BUSINESS ENGLISH BLUEPRINT

BusinessEnglishBlueprint.com

Corporate English training in Germany is one of the most in-demand yet least talked about careers available to native English speakers. This guide pulls back the curtain to reveal exactly how the industry works, how to get inside major companies like BMW, Siemens, and Hugo Boss, and how to build a practice that pays well — whether in Germany, throughout Europe, or other in-demand markets.

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LessonGo!
02 Education · AI Platform

LessonGo!

LessonGo.io

Corporate English trainers spend hours every week creating "tailored" lesson plans that truly resonate with their learners. LessonGo! changes that. Enter your learner's industry, role, language level, and a host of other parameters, and walk into your next session with a fully customized, ready-to-deliver lesson plan — in less than 5 minutes.

In Development
LessonGo.io
Learn More
Smarter Signals Podcast
03 Podcast

SMARTER SIGNALS

Real Tactics. Real Consumers. Real Results.

A podcast about what's actually working in modern marketing — AI, consumer psychology, and the strategies shaping how brands connect with people. Each episode is a conversation with the marketers, strategists, and thinkers at the leading edge.

Coming Soon
Stay in the Loop
ZOMAR Branding & Design
04 Selected Projects

ZOMAR CREATIVE

Branding · Design · Content

I work with small and mid-sized businesses that are serious about reaching their audience through brand-sharp campaign work that actually converts. Selective in accepting projects. If you're building something worth believing in, let's talk.

Active
Work Together

Say
Hello

Whether you're curious about one of the ventures I'm working on, want to collaborate, or just want to say hi — feel free to reach out.